Category: Sign Knowledge

Directional Signs Show the Way


Directional signs, also called wayfinding signs, are everywhere. They help us navigate each day. There’s an artistry and logic to every wayfinding sign.  Sign Artist often installs these interior and exterior signs, including the ones shown here.

Every client looking for directional signage has basic decisions to make, including:

  1. Message
  2. Materials
  3. Colors and design
  4. Optimal placement

Sign Artist will collaborate with you in obtaining impactful directional/wayfinding signs. Your clients will appreciate your professionalism, when they see your attractive and effective signage, guiding them to the correct parking spot, level or suite.

Sign Artist printed these residential unit signs below, for Sandburg Village, in Chicago’s Gold Coast. Our studio applied high-tech vinyl  onto aluminum composite sheets, to withstand the harshest elements. The sign is secured onto the exterior brick face via concrete anchors. Our client attended the install and was pleased by the result.


The “Do Not Enter” sign below at the North Lincoln Parking Garage in Skokie, was manufactured at Sign Artist’s Bensenville studio. We  mounted this sturdy, 8-foot-wide directional using concrete anchors.

Also installed in the Skokie garage and fabricated at Sign Artist Studio, the sign below is a standout, due to its bold font and attractive color. Sign Artist made signs for Levels One through Six. Incorporating a rainbow of colors, helps visitors recall the location of their parked vehicles.


Another look for directional signage, this parking sign below was installed by Sign Artist at  Canal Plaza, a South Archer retail building near Chinatown in Chicago. This digital print on a brushed aluminum substrate makes a refined statement.

This framed evacuation plan, installed at The 1201 North Clark building at Clark and Division in Chicago, is a crucial wayfinding sign. Every directional sign is important, but some provide information that clarifies a life and death decision for the viewer. Sign Artist also erected more than 200 ADA braille, directional signs at this landmark building.

Overall, directional/wayfinding signs ease stress. They guide clients to the correct location efficiently. This results in fewer late arrivals, and a better customer experience. Call Ed to discuss your signage needs: 630-594-4185.

 

Branded Parking Signs for Drivetrain


Drivetrain Service & Components, Inc. in Bensenville asked Sign Artist to install branded signs that reserve parking for Drivetrain visitors only.  Fabricated from an aluminum sheet and Engineer Grade Reflective (EGR) vinyl substrate, the sign displays the Drivetrain logo.  This connects the sign more clearly to the Drivetrain business. Sign Artist also installed entrance signs (below), a lighted cabinet sign, address and Covid directional signs at Drivetrain. The parking signs are another form of branding that re-enforce the identity and professionalism of this Chicagoland semi truck transmission and hydraulics specialist, while ensuring visitors have a clearly-marked spot reserved for them.

10 Reasons to Choose Sign Artist


Ten Reasons to Choose Sign Artist

  1. Repeat Customers: We have a great rapport with customers, who return to us time and again. We keep clients updated on milestones regarding their sign design, fabrication, city code application process and install information.
  2. One-Stop Sign Studio: Businesses typically need more than one type of signage — simultaneously! It’s standard fare for Sign Artist to fabricate and install a monument or pylon sign, lobby and reception signs,  office numbers, ADA Braille signs, branded privacy film and applied vinyl signage, for a new or established business with evolving needs.  We’ve even helped provide business cards and brochures, plus A-frame signs and banners, and wayfinding signs in parking lots and garages.
  3. Our Materials Cover the Gamut: You want high-density urethane that resembles brick and mortar? No problem! Need ADA-compliant signs for your new business or residential building? Absolutely. You’d like an LED illuminated backlit, neon-look, or menu-board sign? Fine! Perhaps applied vinyl on windows, walls or floors? Certainly. Acrylic 3-dimensional letters or a logo carved in wood? Yes, we’ll do it! Let your imagination run wild, and then contact us to explore a variety of materials and substrates to make your creative, stunning sign.
  4. Family-Run Business: Our reputations and livelihoods are on the line, so you’d better believe we’ll do top-quality work for you!
  5. Five-Star Rating: See #4! Our customers rate us highly because we’re passionate about marrying function and beauty in signage, to make our world a more visually-pleasing home for all.
  6. Graphic Designer/Fine Artist/Photographer on Staff: Need a consultation regarding your space, and how signage will make your brand and message pop?  Our designer will happily assist you, and is available to design your logo and signage.
  7. On-Location Service: Sign Artist will come to you if applicable, to do a pre-install visit, so all will go well on fabrication and install day.
  8. Well-Connected: Sign Artist is a member of a consortium of 350-plus sign studios in the U.S. and Canada. This support through Sign World is invaluable, and provides a network that enables Sign Artist to serve clients outside the Chicago area. Sign Artist also taps into a vast network through the Illinois and International Sign Associations, Better Business Bureau, Blue Book Builder’s Network, and Bensenville and Oakbrook Chambers of Commerce.
  9. Contemporary and Curious: With appreciation for all kinds of signage, architecture and design, Sign Artist keeps abreast of the latest materials, applications, and style trends, while respecting time-honored traditions in sign-making, that result in fine, impactful signs.
  10. Healthful Processes: Our high tech printer uses extreme temperatures to bond ink to substrates, instead of old-school solvents that outgas. With special regard for those who suffer from respiratory or environmental sensitivities, Sign Artist is resolved to make our signage as safe as possible. This is especially appreciated in this Covid era.

So many reasons to choose Sign Artist! Our central Chicagoland location, solid client pool, our enjoyment in working with a wide range of businesses, from neighborhood pubs, boxing gyms and veterinary clinics, to city commercial and residential skyscrapers…the list goes on. Is there a special reason not mentioned here, for why YOU choose Sign Artist? Let us know, and we’ll include it in a future post!

Now, how might we serve you?

Pole Sign

Sign Artist Installs 3-Dimensional Letters at The University of Illinois at Chicago


Above, happy team members at the TRIO Program, at The University of Illinois at Chicago,
appreciate our newly-installed 3-dimensional sign.

Creating a vibrant and professional environment requires signs that: 1) Work well with surrounding art. 2) Blend beauty and function.

Sign Artist installed 3-dimensional acrylic letters at the University of Illinois in Chicago. The letters reflect one of the University’s branding colors, and work well against the stark white wall and bright mural below.  Benefits of using 3-dimensional letter signage? They are long-lasting, easily-readable and bold, stating their message clearly. They’re also available in a wide variety of materials, such as wood, cast metal, die-cut metal, gator foam, PVC, or stacked materials, that give a metallic finish effect at lower cost.

3-dimensional letters do require finesse in installing, due to the perfect measuring and placement needed for a sleek result. Such signage is one of Sign Artist’s specialties, available in fonts and letters, as well as custom logos and graphics.

Our Sign Artist crew collaborates atop a ladder, for perfectly-placed results. Below, the sign-maker and the mural-painter at work, creating results that convey beautifully the purpose of the space.

To learn more about 3-dimensional letters installed by Sign Artist, see here.

 

Dynamic LED Signs — A Bright Idea!

Dynamic LED signs scroll and/or flash important messages! Easily programmed, they give a business a custom, eye-catching  design element for little fuss. Sign Artist headed to Chicago’s Finest Beef and Brew in the city’s bustling downtown. We installed a dynamic LED strip that flashes multiple messages: “Chicago Beef and Brew,” “Italian Beef, Burgers,” “Hot Dogs, Salads and More,” and “Now Open!”
Pulsing with color, the sign efficiently highlights key attractions that make Chicago’s Finest Beef and Brew stand out among its competitors. Taking up minimal real estate on the front picture window, the dynamic, LED sign choice is a winner for this hangout on 234 S. Wabash Ave., Chicago. The sign provides an immediate point of interest to captivate the attention and stir the appetite of passersby.
Swiftly and cleanly installed by Sign Artist, the sign required no laborious permit applications. The sign may be easily relocated, if needed, and also re-programmed, with whatever messages this restaurant requires.
If you’re looking for a modern, bright signage solution that’s a riff on neon, then consider a dynamic LED sign! They’re sturdy and reliable, fun and functional. Give Sign Artist a call and ask for Ed, 630-594-4185, to explore LED options for your business.  Sign Artist also offers neon-type modular signs and digital menu boards, plus the full range of A-frame, vinyl-application, mural, monument, environmental, wayfinding and 3-dimensional signs that restaurant-owners crave. Looking for traditional neon? We can provide that, too!
Explore exterior sign ideas here:  https://signartistusa.com/outdoor-signs/

Multi-tenant Signs for Westwood Financial

  
This week, Sign Artist completed our largest project for Westwood Financial, a national commercial real estate developer. Our crew fabricated multi-tenant sign panels for a 16-foot pylon sign at Elk Crossing Shopping Center, Elk Grove Village, Illinois. The applied vinyl on polycarbonate panels replaced old signage that was faded, peeling, and with outdated logos.

The reveal of the new sign includes a striking image of an elk, apropos of the shopping center’s theme. Well-known signs and logos from Panera Bread, Jewel-Osco, Great Clips, T-Mobile, Auto Zone, Citibank and Doctors of Physical Therapy, filled our studio this week, until thepanels were successfully installed yesterday. The result is a nice, clean look for Elk Crossing!

Before our Elk Crossing project, Sign Artist was asked to arrange for a Covid-19 curbside pickup base and post sign for Elk Crossing Shopping Center. Sign Artist installed this colorful trio of directional signs Westwood Financial, clearly marking curbside service for the shopping center visitors.

The project was unique, in that the foundations of four signs needed to be filled with 600 pounds of sand, to keep them stable! That put a new twist on the sun and sand concept, for our father-daughter crew that day.


Westwood first contacted Sign Artist pre-Covid era, after finding us online. This management corporation asked us to install a small directional sign for shops at picturesque  Elmhurst City Center in downtown Elmhurst, Illinois.

Our favorite thing to do, is to provide multiple signs of all varieties to our happy repeat customers. Now…how might we serve you?

Sign Artist Draws Repeat Customers, Installing Business Signs With “PACE”


In Sign Artist’s early days, we developed a model of operation we called “PACE.” It’s an efficient and effective strategy to keep clients happy, as we fabricate and install their commercial signage. We’ve stuck by it ever since:

P roductivity: We create and install great signs, that turn heads and generate business
A daptability:  We work flexibly with each unique client and project
C reativity: We blend striking designs with distinctive materials to make signs that inspire
E fficiency: We value clear communication and goals, reliable turn-around, high quality and clean installation

   
Yes, at Sign Artist, we “PACE” ourselves with these values and goals. The end result is loyal customers who turn to us time and again. For example, Drive Train Services in Bensenville, Illinois is a repeat customer, who benefits from a Sign Artist original Covid A-frame sign, vinyl application exterior directional signs, large exterior acrylic business signs mounted on brick, and dock signs.

Latsko Enterprises contracted Sign Artist for 200-plus interior and exterior signs for its Clark and Diversey high-rise residential property, including: ADA Braille directional signs; 3-dimensional, LED-illuminated entryway address numbers; brushed bronze, branded intercom panel; and framed evacuation map.

   

Sandburg Village in Chicago is a repeat Sign Artist customer, asking for several fabrication/install sessions for vinyl directional signs.
   

Chicago Cred asked Sign Artist for a cityscape wall mural, and is now asking for office nameplates.

Granite Transformations is a regional business, that has benefited from Sign Artist retractable signs and vehicle graphics.

retractable banners    logo window perf on work van
The DUMP furniture store in Deerfield, IL, asked Sign Artist to install a large, illuminated channel letter sign for its showroom, and an applied vinyl mission statement that covered a full wall, 20 feet above the floor. Our studio was asked to return, to apply more text to an interior showroom wall.
Cut vinyl at furniture store    Back-Lit sign at the DUMP furniture
Integrity Exteriors
has returned time and again, for a Sign Artist banner and to apply company branding to its fleet of vehicles.     integrity graphics
Elmhurst University in Elmhurst and University of Illinois in Chicago are also repeat customers, returning to Sign Artist for an array of sign needs, such as monuments, directories/maps, wall murals, vehicle graphics, 3-dimensional acrylic letters, brushed bronze plaques, and more.

   
Elmhurst Auto Care: After fabricating and installing new sign panels and a message center in an exterior pylon sign for this customer, we designed and provided business gift certificates and business cards.
Pole Sign
Often, customers approach Sign Artist with one or two sign needs. After having a great experience with our team, and seeing the professional, striking results in their newly-installed signs, customers get creative and return with a full basket of branding and signage needs. Signs of all kinds are a great way for businesses to get their message across, and attract new customers! How might we help you?

Making Great Signs To Last

     
What makes signs great? Let’s look at the MTC monument sign Sign Artist just fabricated and installed. Our crew clipped “darts” into the high-tech printed vinyl wrap on this Myers Technology sign back. They also brushed on a translucent sealer. Both tactics resulted in a high quality sign for this Elk Grove, Illinois machine company. Myers Technology started with a bold, eye-catching design in vivid tones. Sign Artist fabrication methods complemented the design, assuring that the sign would be smooth and durable.

With sun, wind, rain and snow beating on monument signs day in, day out, top fabrication values play a key role in making a sign last. A worst-case scenario, would be sign edges curling and fraying in the breeze! But Sign Artist standards make such a disaster highly unlikely.

This well-crafted MTC sign on our Sign Artist fabrication table, struck us as a work of art. The designer who accomplished this precision cutting and application, has her degree in fine arts. She is adept at working with a wide variety of media. She also collaborates with clients to design their own unique logos and branding. We couldn’t resist showcasing her work!

Overall, this striking sign reflects the pride Myers Technology takes in the machines it offers. It also reflects Sign Artist’s pride as creative and competent sign fabricators/installers.

     
The MTC monument sign was affixed onto a classic brick and mortar substrate. Another 21-st century option, is to install monuments made of cutting-edge, synthetic materials, like the Orion sign below. Mixing materials makes signs polished in appearance, and reduces costs. When clients prefer, Sign Artist installs high-density urethane monument signs. The base is a high-tech urethane that contracts and expands with the weather. This keeps cracks and other indicators of age at bay. With no masonry work needed, costs are decreased. Such signs can be adorned by 3-dimensional letters and graphics, or printed vinyl, on an acrylic panel,

Whether classic brick, urethane, acrylic, or applied vinyl, your monument sign can shine! Check out more exterior sign ideas here. Call Ed at 630-594-4185, to discuss your monument options!

Sign Artist Installs 50-Plus Directional Signs In Skokie Parking Garage

Sign Artist manufactured and installed directional sign panels for a public parking garage in Skokie, Illinois. Our 50-plus vivid signs on 080 coated aluminum substrate will keep traffic on the right track.

Providing directional signs is a valuable service offered by Sign Artist. Such signs are essential:

  • On roadways
  • In parking lots
  • In recreation areas
  • In industrial parks
  • On healthcare campuses
  • On school grounds

Directional signs promote safety, and include the category of Covid directionals, too. Check out our pre-designed Covid signage, add your brand, or let us help you design your own unique signage.

Tell us your directional signage needs. Call Ed at 630-594-4185.

Need Fresh Covid Signs?

It’s hard to believe that it’s time for a second generation of Covid business signs, but truly — the signs we’re seeing out in our Covid-era world are looking weary. Do you have a special safety message to convey? An announcement that you’re open and serving curbside? Special directionals for your employees or clients? Whatever your need, Sign Artist has pre-designed Covid signs.  We are ready to add your brand. We also have our graphic designer/fine artist on staff, who is happy to work with you to design a look all your own.

 

It’s a tough and troubling time for us all. Keeping a business up and running is courageous! We believe that calls for heroic signage. Let us brighten your day by printing your Covid signs in eye-catching colors, and giving them a unique twist for your business. To keep our own crew safe, Sign Artist incorporated its custom mask design, company colors and logo, to ask our visitors to don this essential item.

What are your needs? Browse our gallery of Covid signs, or contact us with your own unique vision for commercial signage. Wall signs, window and door graphics, floor wraps: all will get your message across in a vivid, compelling way. Let’s weather this time with some good design, and invite others to keep safe and well, too.

 

200-plus Custom Signs at Clark & Division

Sign Artist is proud to help transform a former historic parking garage in Chicago into a stunning residential property. In the heart of Chicago’s Gold Coast, Sign Artist helped equip Latsko Interests’ new property. Our studio fabricated and installed 200-plus custom signs.  This vintage brick building received the following:

  • Perforated vinyl graphics covering 3rd-4th floor windows
  • Nearly 200 ADA signs
  • Side-lit LED channel address numbers atop main entrance
  • Engraved aluminum plate for intercom system
  • Framed evacuation plan

 
The day of the window install, 35-40 mph winds added some excitement. Sign Artist’s crew waited to ascend in the 65-foot-tall articulated lift. Finally, winds eased and they were good to go up and get the job started — around 10 PM! They completed the job around 2 AM. Mid-way through, pedestrians stopped to compliment our crew on the great-looking signs.

The sun rose to the newly-wrapped building at 1201 N. Clark Street. The graphics provide eye-popping visibility for contact information and rental unit availability. Perforated vinyl is also a high-tech material of choice for clients seeking high-profile window signage, that provides privacy, while allowing clear visibility from inside the structure.  Addressing sign needs covering a vast array of materials and applications, makes Sign Artist a one-stop shop for clients like Latsko.



One unique challenge, included designing and installing the illuminated LED entry numbers. Affixing the numbers securely into a steel beam, meant fabricating and bolting into place a custom sub-assembly.

Another unique element, included an original design for multi-floor ADA room numbers. Precision laser cutting acrylic created the ADA braille “bumps” and numbers. Sign Artist applied translucent taupe vinyl with a contemporary pattern to the back of the signs, adapting them to 1201 Clark St. decor.  How might we help you uniquely brand your residential unit or business?

Sign Artist Re-Brands Elmhurst College to University

Sign Artist helped Elmhurst College re-brand as a University!  We transformed signs across campus, including the arch of the historic Gates of Knowledge shown here. This wrought-iron main entrance point to campus, is also a traditional site for graduation photos.

Sign Artist invited All Metal Group to collaborate and rejuvenate the Victorian-style arch, with its colorful cartouche at its pinnacle. The arch was dismantled, and years of battle against the elements sandblasted away. Wrought iron was newly painted, and custom metal letters were mounted.

For the arch reveal on July 1, 2020, Sign Artist contracted two Chicago theatrical companies to perform a kubuki curtain drop. Grand Stage Chicago built the truss work. Drape Kings provided the 300-square-foot royal blue curtain and automated drop system. A corps of social distancing college students gathered for the dramatic event.

Sign Artist also transformed:

  • Directional signs across Elmhurst University campus
  • Lettering on trucks and shuttle buses
  • Five monument signs (see below)
  • Wood plaque for Elmhurst University Athletic Hall of Fame
  • New dimensional letters in Faganel Hall

 

Now, how might we help brand your business? Visit us online! Signartistusa.com
Or, call and ask for Ed, 630-815-5473.

#signartist #signartistusa #signs #chicagosigns #commercialsigns #exteriorsigns #universitysigns #campussigns #exteriorsigns #signrefurbish #wroughtironsigns #entrancesigns #wayfaringsigns #directionalsigns #elmhurstuniversity

 

Sign Rocks WKQX

Radio Studio Sign 41.889885, -87.620937

WKQX, James & Sons Diamonds Engage Sign Artist

James & Sons Fine Jewelers wanted to extend its new branding to the studio that they sponsor at radio station WKQX 101.1. The sign needs to be visible both in dim light and daylight to harmonize with the alternative vibe of this Cumulus Media station.

light box sign  41.889885, -87.620937

The LED light box features an aluminum frame, durable polycarbonate face and stunning translucent graphics. An innovative grid pattern allows LED light to traverse the background of the sign for bright, even illumination. What’s even better is that the image may be changed if needed and the same light box used again!

Tiny gridlines transmit light evenly throughout
A z-bar allows for easy and secure mounting

Sign Artist Rocks WKQX!

Signs for the Future

monument sign for Orion Arlington Lakes Apartment homes
A new monument sign for Orion Arlington Lakes Apartment Homes

While you are deciding how to approach the future of your business, your clients will also have their eyes on the future. Now is the time to solidify the relationship your business has with loyal customers, as well as attract new potential clients.

With the world changing so quickly around us, it can be easy to feel lost and unsure how to proceed. Sign Artist continues to assist our clients in preparing for the future, and we recommend taking this time of working remotely and unorthodox schedules to revisit your approach to business. Although Sign Artist specializes in signs of all kinds and other interior graphics, our graphic designer is available to tackle a wide range of design problems. Do you feel like your logo needs a refresh? Now is the very best time to update your branding. This may entail changing/modernizing your logo, replacing interior elements like wayfinding and ADA signs, updating lobby signs, and even trying something new like a large format photo wall mural.

With a wide pool of choices, first impressions on clients are more important than ever. To compete in the world beyond the internet, you will need to update all identifying features for your business. Signs should be kept clean, repaired, and replaced whenever necessary. Even if this may just entail changing the graphics in a cabinet sign, Sign Artist will be there to guide you through the process.

Cabinet sign for Great Northern Instore
Sign Artist replaced the sign faces in this cabinet sign for Great Northern Instore

How can you start planning when you are working from home, or not able to meet with us in person? For the present, Sign Artist is conducting meetings and site visits virtually, and we will be flexible to your technology needs. For clients who do not wish to use Zoom, or other video apps, we can use phone and email to exchange information. With photos and measurements, our graphic designer will be able to create accurate renderings of your future sign in its destined location.

At Sign Artist, we believe in being there for clients. With the rise of Covid-19, we are also rising to the occasion with creativity, flexibility, and availability. We will continue to provide the very best in signage, customer service, and innovation.

Images Make Your Place Inspiring

Wall graphics inspire your team

We’re influenced consciously and unconsciously by our environments. A room with dim lighting and muted color promotes concentration and quiet.  A club filled with lasers and a pulsating beat gets us moving and socializing.  Workplaces depend on a blend of places to concentrate and places to communicate.

The open office space movement of recent years failed, IMHO, because it only addressed interactivity.  When people needed to think in these environments, they donned earbuds and retro headphones to block distractions.  Quiet rooms, sleek phone booths and space capsules are added to offices to try to eliminate noise and promote concentration and creative thought.

An effective method of creating space for concentration, creativity and community utilizes inspiring visuals, color and light.  Sign Artist is excited about helping others create environments that inspire!  We understand the energy generated by images that remind you to think, create and serve.  Walls, windows and signs are cost-conscious platforms for creating a greater Place.  Talk to us about your design goals, we’ll help you to visualize the possible. Ed.bart@signartistusa.com Signartistusa.com

Great Northern Instore Signs

Sign Artist was exited to provide Great Northern Instore with new acrylic and cabinet signs.

Great Northern Instore acrylic dimensional letters on a brick building
Custom dimensional letters pop on the Great Northern building.

Sign Artist turned the Great Northern logo into an acrylic dimensional letter sign. We also created a new cabinet sign, showcasing the logo in a different way.

Great Northern Instore cabinet sign on exterior wall
New Cabinet sign on the Great Northern building.
cabinet sign with Great Northern Instore panels
Sign Artist fabricated new panels for a lighted cabinet sign featuring the logo and building number.

Sign Artist Tip: Many lighted cabinet signs are able to be updated with new panels every few years, so be sure to keep your lit signage looking up-to-date! Contact us to learn more.

Great Northern Instore cabinet sign lit up.
Cabinet sign illuminated!

It’s In The Details: ADA Signs

ADA compliant library meeting room signs.
Elmhurst Public Library welcomes people with disabilities by using ADA signage.

ADA Signage is important to extend accessibility to employees and clients with disabilities. Sign Artist is able to provide custom, unique, and attractive ADA-compliant wayfinding, suite numbers, and restroom and stairway signs. Contact the Sign Artist team to create signs that will make your business or office space easier to navigate for everyone.

Suite sign with ADA compliant braille text.
Braille text extends readability for the visually impaired in this suite sign.
ADA compliant custodial sign
Accessibility must be taken into account for all signage situations.

Custom Window Graphics

window graphic for York Solutions

Cut vinyl window graphics are multi-functional signs that can display your brand, give directions, and impart information like hours and phone numbers.

Another great thing about window cut vinyl is that it can be applied on any window or glass door, interior and exterior. Durable, easily changeable, and quick to install, cut vinyl window graphics are the choice for many savvy business owners.

Window Graphic for law group

The options for colors, fonts, and images are endless! You can have printed vinyl in your personal brand colors, or sleek white or black. Sign Artist Inc. is able to design, produce, and install any custom window graphic you could want.

Dimensional Letters Add Excitement

image of brushed metel lawyer sign on brown wall.
The Law Offices of Jonathan Merel chose Sign Artist brushed dimensional letters.
brushed metel university sign on orange wall
The University of Illinois at Chicago (UIC) chose a dynamic red wall which looks great with brushed metal dimensional letters.

Dimensional letters and logos from Sign Artist are highly customizable and come in numerous materials, colors and finishes. We can match your company colors or give your logo a sleek, new look with brushed metal faces.

brushed metal university sign on brick wall.
Turn your vector logo into a key part of your office decor with Sign Artist.

When it comes to deciding how to brand your office space with your unique identity, be sure to consider Sign Artist dimensional letters and speak with our team today.

Banners and Banner Stands

Not every sign has to be forever! Sign Artist can provide your business with temporary signage like large format banners and pop-up banner stands.

Banner for Quick Service Auto Care

High resolution printing and a fresh design from Sign Artist’s graphic designer makes this banner stand out.

Pop up banner stands with Granite Transformations brand

Great for events and short term displays at trade shows and conventions, pop-up banner stands are a portable and highly visible way to get your message across.

Contact the Sign Artist team to get your temporary signage needs solved!

Choosing Sign Fonts

So many fonts, and so many unique choices! A business owner in the process of choosing a new sign may find themselves overwhelmed with available options. Sign Artist wants to share some tips on how to chose typefaces that are appealing, but also legible.

Law office sign on brown wall
University sign on red wall
The wall colors make these silver signs pop!

Fonts that work well in print may not always lead to readability on a large scale. Very thin fonts, or fonts with large stylized flourishes, will be difficult for many people to read.

Some of the most stylized fonts available on the internet are from places like 1001fonts.com. Many of these free fonts are so textured or complicated that they do not lend themselves easily to legibility. To create a professional sign for your business, Sign Artist advises owners to proceed with caution when choosing free fonts.

Hard to read fonts
Try reading these while driving down the highway…

Sign Artist’s font advice? Stick with the classics. A font like Century Gothic or Garamond can easily be just as exciting if stylized with color and texture.

Century Gothic and Garamond fonts
Century Gothic and Garamond are both fonts that are easy to read on signage.

After all, the most fun type of sign is the sign that can be read by everybody!

Ice Cream shop font
A simple font with fun colors and mascot!

Effective Wayfinding Signage

We’ve all been there: visiting an unfamiliar office park for the first time, desperately looking for some clue of where we are. The entrance signs are too small, or placed out of view, and we waste precious minutes attempting to find our final destination. This is what Sign Artist Inc. wants to help clients with: effective wayfinding signage.

Making your business accessible to everyone is also a by-product of effective wayfinding design. Large, easy-to-read fonts, and ADA compliance where applicable all work together to assist those of your customers who need them. 

No matter how artistic and attractive a wayfinding sign is, it is not a good design if it is illegible, or unnecessarily  complicated. The old Graphic Design rule stands: the most beautiful designs combine form and function. That means, they should be just as practical as they are pleasing to the eye.

Privacy, Please! Frosted Glass is a Solution.

This week, the Sign Artist team customized the entrance to Grant Consulting Group’s Chicago office with precision cut lettering and 3M frosted privacy film. The graphics provide brand identity. Privacy film is a great choice for buildings with interior windows because it looks like etched glass. Different degrees of frosted glass are available. It’s a professional look for visitors, and provides privacy and light to employees.

Signs Have Great Value

Installing a Dimensional Letter Sign in the Reception Area

The University of Illinois at Chicago made the news this week. UIC ranks highly as a great value for quality education.  The city location of the growing campus is an important draw and a contributor to the institution’s 5% annual growth.  #Sign Artist welcomes the opportunity to participate in the university’s expansion. Dimensional wall #signs communicate the quality education for which the university is renowned. Let us promote your organization’s proud reputation! Reception area signage projects the confidence and excellence that makes your work stand out. Sign Artist will #communicate this to your important visitors!            signartistusa.com

#signage #promotionalmarketing #corporatebranding 

Great Northern Instore Rebrands

United Displaycraft is a subsidiary of parent company Great Northern Instore (GNI). GNI is an expert at designing and building custom retail displays. This includes everything from Gatorade to Bridgestone tires. Each item we see in a store has a carefully engineered display to provide maximum visibility and key information about the product. Great Northern subsidiaries include those specializing in metal fabrication, wood crafting and high resolution printing. When it was time to update the signage, Great Northern Instore engaged Sign Artist Inc. to transform their branding into a highly visible set of signs along the busy thoroughfare north of O’Hare International Airport. Carefully matched to the corporation’s color standard, the bright, highly weather resistant acrylic panels are mounted onto the building using metal studs tightly lodged into the facade with silicone adhesive. The sign will withstand the harsh northern winters and blazing summer heat.