Category: Sign Knowledge

Choosing Sign Fonts

So many fonts, and so many unique choices! A business owner in the process of choosing a new sign may find themselves overwhelmed with available options. Sign Artist wants to share some tips on how to chose typefaces that are appealing, but also legible.

Law office sign on brown wall
University sign on red wall
The wall colors make these silver signs pop!

Fonts that work well in print may not always lead to readability on a large scale. Very thin fonts, or fonts with large stylized flourishes, will be difficult for many people to read.

Some of the most stylized fonts available on the internet are from places like 1001fonts.com. Many of these free fonts are so textured or complicated that they do not lend themselves easily to legibility. To create a professional sign for your business, Sign Artist advises owners to proceed with caution when choosing free fonts.

Hard to read fonts
Try reading these while driving down the highway…

Sign Artist’s font advice? Stick with the classics. A font like Century Gothic or Garamond can easily be just as exciting if stylized with color and texture.

Century Gothic and Garamond fonts
Century Gothic and Garamond are both fonts that are easy to read on signage.

After all, the most fun type of sign is the sign that can be read by everybody!

Ice Cream shop font
A simple font with fun colors and mascot!

Effective Wayfinding Signage

We’ve all been there: visiting an unfamiliar office park for the first time, desperately looking for some clue of where we are. The entrance signs are too small, or placed out of view, and we waste precious minutes attempting to find our final destination. This is what Sign Artist Inc. wants to help clients with: effective wayfinding signage.

Making your business accessible to everyone is also a by-product of effective wayfinding design. Large, easy-to-read fonts, and ADA compliance where applicable all work together to assist those of your customers who need them. 

No matter how artistic and attractive a wayfinding sign is, it is not a good design if it is illegible, or unnecessarily  complicated. The old Graphic Design rule stands: the most beautiful designs combine form and function. That means, they should be just as practical as they are pleasing to the eye.

Privacy, Please! Frosted Glass is a Solution.

This week, the Sign Artist team customized the entrance to Grant Consulting Group’s Chicago office with precision cut lettering and 3M frosted privacy film. The graphics provide brand identity. Privacy film is a great choice for buildings with interior windows because it looks like etched glass. Different degrees of frosted glass are available. It’s a professional look for visitors, and provides privacy and light to employees.

Signs Have Great Value

Installing a Dimensional Letter Sign in the Reception Area

The University of Illinois at Chicago made the news this week. UIC ranks highly as a great value for quality education.  The city location of the growing campus is an important draw and a contributor to the institution’s 5% annual growth.  #Sign Artist welcomes the opportunity to participate in the university’s expansion. Dimensional wall #signs communicate the quality education for which the university is renowned. Let us promote your organization’s proud reputation! Reception area signage projects the confidence and excellence that makes your work stand out. Sign Artist will #communicate this to your important visitors!            signartistusa.com

#signage #promotionalmarketing #corporatebranding 

Great Northern Instore Rebrands

United Displaycraft is a subsidiary of parent company Great Northern Instore (GNI). GNI is an expert at designing and building custom retail displays. This includes everything from Gatorade to Bridgestone tires. Each item we see in a store has a carefully engineered display to provide maximum visibility and key information about the product. Great Northern subsidiaries include those specializing in metal fabrication, wood crafting and high resolution printing. When it was time to update the signage, Great Northern Instore engaged Sign Artist Inc. to transform their branding into a highly visible set of signs along the busy thoroughfare north of O’Hare International Airport. Carefully matched to the corporation’s color standard, the bright, highly weather resistant acrylic panels are mounted onto the building using metal studs tightly lodged into the facade with silicone adhesive. The sign will withstand the harsh northern winters and blazing summer heat.

Sign Artist Brightens Your Event

Custom signs from Sign Artist will bring an extra flare to your celebration! The mother of the groom wanted a bright Chicago sign under which photos of family could be memorialized. Chicago’s Bridgeport Art Center was the venue, a great industrial-chic space from the world-class city’s past. To achieve the right effect, designer Erin Bartholomew worked with the family to create a sign that harmonized with the historical and artistic nature of the Skyline Loft. The sign was built with an internal frame to allow it to hang safely. Bright LED lighting brings the translucent sign face to life. A dimmer allows the photographer to adjust the brightness for optimal photos. 3M film allowed us to block the light in the dark areas, while it shone freely through the jewel-like embellishments of the Chicago Theater-inspired design.

Sign Artist & ND Paper Create A Corporate Environment

ND Paper is a subsidiary of global paper product manufacturer Nine Dragons Paper, a large manufacturer in Asia. ND Paper is an environmentally-friendly company that produces high-quality packaging materials. The company operates mills in Maine, Wisconsin, and West Virginia that produce more than 1.2 million short tons of pulp & paper annually. Many of their products are created from recycled materials.

ND Paper is proud of their 1,400 dedicated employees. To celebrate the strong sense of community that inspires their corporation, ND Paper engaged Sign Artist to create and install a number of galleries in their Oak Brook Terrace, IL US headquarters.

These include 10 acrylic panels with corporate branding and messages. Featured among them is a world map with LED back-lighting to showcase the many global locations of the company. A space known as the “Bullpen” is both an area to stimulate conversation and to salute the history and environmental awareness of ND Paper. Over 20 photographs illustrate images of the people and places where forests grow, the products are made and newly-planted trees replenish natural resources.

Sign Artist has the resources to brainstorm, design, plan and deliver corporate environmental landscapes. We provide the images you need to inspire creativity and productivity in your business or organization. Our goal is to build a trusting relationship with our customers. Contact us, we’d really like to discuss your project with you!

ed.bart@signartistusa.com

630.594.4185

Chill Out with Channel Letters

Ice Cream Sign

Stuart always wanted his own business, and in summer 2019 the dream came to fruition. Dini’s Ice Cream in Roselle, IL opened in July serving the best-directly from Wisconsin cows. A keystone of his advertising strategy is an illuminated sign. It’s visible from several hundred feet while driving on Irving Park Road. It features his kitten, Dini and his new logo. Sign Artist is proud to promote this excellent local business with a new channel letter sign! Visit Dini’s at 346 East Irving Park Rd (IL-19) in Roselle.

sign at night
LED lighting raises your visibility

Sign of Distinction

The law firm of Jonathan Merel wanted to enhance the atmosphere in their suite of offices in Chicago’s Prudential Plaza. An expanse of wall called for graphics in addition to artwork. Sign Artist installed this three-dimensional sign to satisfy the need. It has a brushed aluminum finish that contrasts nicely with the rich brown background. In addition, these finishes provide a sheen that reflects sophistication and professionalism. Do you have an empty feeling somewhere in your office? Add excitement with a dimensional wall sign. Contact Sign Artist and we’ll consult with you about the options. signartistusa.com

Merel Law Firm

Etched Window Film Provides Style and Privacy

Frosted Crystal from 3M and Sign Artist Looks Like High-End Etching

University of Illinois at Chicago Student Accounts Receivable Office

When the UIC Student Accounts office needed customized etched window film, both they and Name On Anything promotional products contacted Sign Artist Inc. 3M frosted crystal film looks like a quality etched window at a fraction of the cost. The etched glass effect may cover an entire window, or it can be computer-cut for logos, patterns or lettering. Sign specialists will work with you to design your image and prepare for your project. We can perform an installation in a reasonable time period and with minimal lead time. Contact us to learn how these versatile films add a special touch or create a private space for situations such as medical consultations and other professional services. They are available in other patterns and colors!

Are Sign Letters Gone with the Wind? Try LED Signs!

      

All of us at Sign Artist play a Where’s Waldo? game of sorts. We spot problematic signs wherever we go! We applaud this dry cleaner in Chicagoland for posting positively and taking the “high road.” He obviously takes a lot of pride in his signs, because the message changes often.

However, we also wonder if the sturdy Spring winds have whisked a couple letters to another county!

Stringing letters manually to a gigantic sign board is one way of getting a message across, and we’ve happily provided changeable letter signs to area clients. But a more modern approach, and one that can be easily programmed with the touch of a finger on a screen, is LED lighting.

LED signs  give an updated look, and have exterior and interior uses galore, from way finding, directory and even sports arena signage, to menu and score boards. and open/closed signs.

Let us know if you’d like to update your look, make lettering legible and secure, and simplify maintenance, with a programmable LED sign. We’d be happy to give you a quote for your specific need and application.