United Displaycraft is a subsidiary of parent company Great Northern Instore (GNI). GNI is an expert at designing and building custom retail displays. This includes everything from Gatorade to Bridgestone tires. Each item we see in a store has a carefully engineered display to provide maximum visibility and key information about the product. Great Northern subsidiaries include those specializing in metal fabrication, wood crafting and high resolution printing. When it was time to update the signage, Great Northern Instore engaged Sign Artist Inc. to transform their branding into a highly visible set of signs along the busy thoroughfare north of O’Hare International Airport. Carefully matched to the corporation’s color standard, the bright, highly weather resistant acrylic panels are mounted onto the building using metal studs tightly lodged into the facade with silicone adhesive. The sign will withstand the harsh northern winters and blazing summer heat.
People heading up any enterprise, often pour hours into strategic plans, employee and client interactions, but sometimes miss the obvious — planning for a stunning sign that will turn heads and generate buzz and business. Whether you’re shopping for a new dentist or realtor, a clothing boutique or condo, would you be more willing to try the establishment that features a yellowing, half-lit sign announcing its services…or a fresh sign with all letters intact? Do you enjoy seeing more than plain signage? A well-designed image or two, placed strategically, can make any sign more striking.
We’ve had a brutal winter in many parts of the U.S…and certainly in Chicagoland! Now is a great time to see if your shop, residential or corporate signage needs a face lift. We’ve already seen an uptick in business at Sign Artist, as customers are asking for new directory sign panels, banners for temporary branding until storefront build outs are complete, vinyl wraps to turn vans into moving billboards, and new wall murals to brighten a shop interior.
If you have a dream for how to rev up the interior or exterior of your business, contact us! You may be amazed at the tremendous variety of materials available that can move your project forward. Also, we have a fine artist on staff, who has a wonderful gift for grasping clients’ visions and helping to make them a reality.
If you’re tired of your branding and would like a logo re-design, Sign Artist is up for the challenge. Want to see some of the cutting-edge materials that make contemporary signs pop and also last longer? Reserve a time with us, and then come view samples of every imaginable kind of sign, in our showroom. We look forward to “Springing forward” with you, as our weather changes, and we help you put on a fresh new sign for your business!
Sign Artist’s crew was busily installing a 15-foot pylon sign in a Western Suburb of Chicago, when a city official strode up to check our code compliability. Had the crew obtained proper permits to revamp the sign? When the official saw our paperwork, all signed and sealed at city hall, he smiled and joined us for a photo.
Does code compliance matter? Yes, and many a business owner has discovered this the hard way. On one recent job, Sign Artist was asked to remove a beautiful 10-foot-wide channel letter sign, because the previous sign company had not followed city codes in its installation. The improper sign looked great on the store front, but was not compatible with other storefront signs in the complex, so had to go. Sign Artist took care of removal of the old sign, and design and installation — and code compliant paperwork — for the new sign.
What’s involved in obtaining proper paperwork from city hall? Owners either file for permits themselves, or hire Sign Artist to do the leg and phone work, in sending dimensional and other information, and photos of the projected sign, to appropriate staff at city offices. The process of obtaining permits does require certain fees and can take some time, even several weeks or more. If a business owner wants his or her sign installed ASAP, then the code and permitting issues should be addressed efficiently, or crew and owner will face delays in the install.
Make everyone happy — dot every “i” and cross every “t,” regarding city permits! Give Sign Artist a call for any questions about the process, and we’ll smooth the way for you, ensuring that your sign will make you — and your city officials — smile.
Let Sign Artist do the legwork in obtaining proper exterior sign permits!
Business signs should be ADA compliant. The ADA (Americans with Disabilities Act) became law in 1990. I had just entered occupational therapy school at Rush University in Chicago. It seemed like a good idea at the time; provide reasonable accommodation to people with mobility, hearing, visual and any other type of disability. At the time, I didn’t know that many people who affected by a disability.
Certainly, as an occupational therapist, many of my patients benefited from this law. It provided motivation for cities to add ramps to sidewalks at intersections. Automatic doors became commonplace. Visual aids also became present in elevators, public buildings and corporate settings.
Sign Artist Inc. partnered with Summit Construction to install 90 ADA-compliant architectural signs at a building in downtown Chicago. The 620 N. LaSalle building was a sporting goods store when I moved to the city in 1983. For the last couple of years, it has been vacant. The building is being renovated and will house a number of companies that share workspaces such as conference rooms, technical and business services and other common areas such as kitchens and dining areas.
We were fascinated by the historical building and had the opportunity to tour it from the basement to the roof! Dave, the superintendent, was really helpful in guiding us to the appropriate locations where signs needed posting. He explained how the building originated from two buildings in the late 1800s. The two buildings were connected in the center by a structure that expanded it into a much larger one. You can see where the transitions between the original buildings exist, along with the original brick walls and wide-planked wooden floors. Built to Last!
ADA signs that we installed had raised text, international symbols for stairs and restrooms and included braille for the visually-impaired. Every stairway needed to be marked and to identify the building level to meet both ADA and fire department requirements. ADA-compliant signs must meet the requirements of the regulations and be positioned in accordance with federal guidelines.
There are many options to choose from when designing a sign. One thing to consider is what will the sign will say subconsciously to people?
Banners are a good example. These are best used for special events, sales or as temporary signs while a more permanent one is being manufactured. Banners are great for announcing events with limited duration, such as special pricing or upcoming events. They also work well for art fairs, car washes and other fundraisers. Anniversaries, graduations and sporting events are appropriate for banners because of their portability and wide range of sizes.
Permanent business establishments should display signs that reflect their nature and character. A beautiful routed wood or lighted channel letter sign says something to the viewer that banners and temporary signs do not. It suggests that the business is here to stay. A well-designed and constructed sign reflects the business owner’s commitment to the community and their customers. It portrays the organization as having history, quality and professionalism.
Three-dimensional signs are just one example of a noble permanent sign. Lighted channel letters and carved signs illustrate commitment and legitimacy. Government buildings, schools, libraries and banks may consider an even more robust emblem of organizational significance.
Bronze plaques and other metal signs convey a level of permanence and stability that establishes longevity. These signs indicate reliability and strength and individuals subconsciously respond to this. People are more likely to trust an organization that posts an identity that states that “We’re here for the long haul – you can safely put your trust in us.”
Sign Artist Inc. is well-acquainted with the breadth of available sign solutions. We will help you to identify the impact you need your sign to have on customers and patrons. After establishing this, we’ll help you to navigate through the various options and the level of investment that you’re comfortable with. Our desire is that you feel great about how your new sign represents you and your business.
Business signs educate customers, and The DUMP luxury furniture warehouse does this the moment they encounter beautiful products. The store prepared a showroom of one-of-a-kind fine rugs and informs customers about the quality contents of the museum-like space. Sign Artist applied a large format cut vinyl sign directly to the wall to create a teaching moment for shoppers.
“The Vault” is the gallery name, and we partnered with the talented DUMP marketing team to translate the design into a business sign. It is approximately 20 feet wide and 20 feet high. The letter “V” alone is over 5 feet tall! White vinyl was precision-cut on our digital plotter and prepared for application. We measured and leveled the sign, then taped the large blocks of text into position. Sign Artist specialists applied the enormous wall sign, word-by-word. Finally, we applied heat to ensure fast adhesion to the painted surface.
The result is captivating! Customers stop to learn about the exquisite rugs as they enter the gallery, and before ever examining a product or checking a price.
Ed and Brad were excellent partners with whom to achieve this goal. They engaged in designing and planning the sign updates. This was key to the project’s success.
Sign Artist Inc. used polycarbonate panels with cut vinyl to create the new look. The changeable letter panels were also replaced to create a great impression.
The enhanced business sign on North Ave. is not only brighter and easily visible to customers, it displays the updated branding. The new logo reflects the quality of service and commitment of the team to customer satisfaction.
Compared to nearby signs on North Ave., Elmhurst Auto Care’s sign is truly “lit.”
Connect 33 Upper Cervical Chiropractic clinic will be celebrating their grand opening on August 15, 2018. They’re located conveniently at 555 Butterfield in Lombard, IL. If you’re experiencing neck pain, numbness or loss of muscle control, give Dr. Orsini a call at (630) 541-8553. Sign Artist had a great experience working with Dr. Orsini on his lobby/reception area sign. The white lettering against the navy blue wall really gets attention as patients walk through the outer lobby. The doctor and his wife created the design and worked with Sign Artist designers to create the attractive graphics for their entryway. Sign Artist accurately reproduced the custom blue letters using our industry-standard digital technology. Patients will now know that they’ve arrived at the right place to “Get Your Head on Straight.”