All of us at Sign Artist play a Where’s Waldo? game of sorts. We spot problematic signs wherever we go! We applaud this dry cleaner in Chicagoland for posting positively and taking the “high road.” He obviously takes a lot of pride in his signs, because the message changes often.
However, we also wonder if the sturdy Spring winds have whisked a couple letters to another county!
Stringing letters manually to a gigantic sign board is one way of getting a message across, and we’ve happily provided changeable letter signs to area clients. But a more modern approach, and one that can be easily programmed with the touch of a finger on a screen, is LED lighting.
LEDsigns give an updated look, and have exterior and interior uses galore, from way finding, directory and even sports arena signage, to menu and score boards. and open/closed signs.
Let us know if you’d like to update your look, make lettering legible and secure, and simplify maintenance, with a programmableLED sign. We’d be happy to give you a quote for your specific need and application.
People heading up any enterprise, often pour hours into strategic plans, employee and client interactions, but sometimes miss the obvious — planning for a stunning sign that will turn heads and generate buzz and business. Whether you’re shopping for a new dentist or realtor, a clothing boutique or condo, would you be more willing to try the establishment that features a yellowing, half-lit sign announcing its services…or a fresh sign with all letters intact? Do you enjoy seeing more than plain signage? A well-designed image or two, placed strategically, can make any sign more striking.
We’ve had a brutal winter in many parts of the U.S…and certainly in Chicagoland! Now is a great time to see if your shop, residential or corporate signage needs a face lift. We’ve already seen an uptick in business at Sign Artist, as customers are asking for new directory sign panels, banners for temporary branding until storefront build outs are complete, vinyl wraps to turn vans into moving billboards, and new wall murals to brighten a shop interior.
If you have a dream for how to rev up the interior or exterior of your business, contact us! You may be amazed at the tremendous variety of materials available that can move your project forward. Also, we have a fine artist on staff, who has a wonderful gift for grasping clients’ visions and helping to make them a reality.
If you’re tired of your branding and would like a logo re-design, Sign Artist is up for the challenge. Want to see some of the cutting-edge materials that make contemporary signs pop and also last longer? Reserve a time with us, and then come view samples of every imaginable kind of sign, in our showroom. We look forward to “Springing forward” with you, as our weather changes, and we help you put on a fresh new sign for your business!
LED signs and electronic message centers (EMC) are an investment in your business that pays dividends. The Small Business Administration performed research on the effect of updating business signs and found that sales increased by a minimum of 15% after a new sign was installed.
An EMC requires a larger investment than a static sign, yet it is best to consider the impact on your business’ growth. If you have sales of $10,000/month and you install an electronic sign, that means your revenue could increase by a minimum of $1,500/month. If you lease an EMC for $500/month, you’re still increasing gross income by $1,000.
In addition to increasing sales, electronic message centers qualify for a tax deduction. This helps to reduce your tax burden at the same time that you improve sales.
Other benefits to installing EMCs include the lower cost of making thousands of advertising impressions on potential customers in a day than other types of ads. Many of the people that pass your sign see it every day, thereby increasing the probability that the next time they need your service, you will be on their list of who they talk to.
Not only can you reduce other costly advertising, you have the opportunity to display multiple messages during the time that one drives past the sign. You inform potential customers about special offers, business hours and new products. Drivers pay attention to your sign because it stands out among all of the other signs on the parkway. Passersby read your sign from a greater distance and that means they can receive more information about your services. They’ll have a greater chance of remembering your business!
Electronic business signs are more convenient than static signage. In addition to the bright, eye-catching quality of LED signs, they offer another benefit. They can be updated by the business owner to rapidly display a timely message. For example, a recent inventory study shows that too many auto air fresheners were ordered. The items have a shelf life and may need to be disposed of pretty soon. A sale on air fresheners can be posted on the electronic message board on the same day of this realization.
Maybe you received notice that an employee is leaving their job. The opening can be on the electronic sign within the hour. In addition, you’re not trying to replace letters on a manual message board in the snow and blizzardy wind. Not only is that a challenge, there’s increased risk of an injury if an employee has to balance on a ladder to make the update.
A larger scale example of the benefit of electronic message centers is that networks of the devices may be managed remotely. Soldier Field, home of the Chicago Bears, has dozens of electronic displays. Many of these are menu boards in the concession stands. Content management software combined with electronic displays allow for remote updates via the internet. Multiple sporting events take place in the stadium and branding on the menus as well as menu items and prices are scheduled to update for each event. This is accomplished by a person at their laptop in any location in which they have internet connectivity.
Convenience is just one advantage of electronic message displays. Visit the Sign Artist Inc. site soon for the next topic in our series on LED electronic signs.
The brightest sign on the roadway will always get the most attention. LED signs, also known as EMCs – Electronic Message Centers, usually win our attention in the field of signs we encounter in retail districts. They also inform us when we’re passing churches, government offices and schools. More organizations are realizing the effectiveness and return on investment that LED signs provide.
At one time, LED signs were limited to displaying the time and temperature on banks. Technology matured to produce electronic sign panels that are like computer monitors. Parkway monument signs now frequently incorporate both a standard sign panel and a single color LED sign to display timely information about an organization. More advanced EMCs display complex graphics as well as changing information displays in full color.
Sign Artist Inc. partners with leaders in the production of US-made LED, electronic signs. Brightly lit displays that adjust to changes in daylight are optimized for ease of viewing. Signs are built for both indoor and harsh outdoor conditions. Energy-saving LEDs reduce the cost of on-site advertising, while targeting your most likely customers. They also deliver detailed information about your business – specifics that competitors with static signs cannot do.
Visit our site again, soon, to learn more about these innovative business signs or organization signs. Sign Artist Inc. will continue to delve into the details about this technology that will position you to succeed!
A new business sign announces the Bella Nora nail salon and spa’s updated identity in Plainfield, IL. Owner Johnny Nguyen called Sign Artist Inc. last autumn to discuss ideas to update the branding for his business. An older sign with the previous owner’s name was on the building and he wanted to clarify the current name of the business while letting potential customers know that there was an updated variety of services.
Mr. Nguyen presented ideas to our designer, Erin, who worked with him to create renderings of options. In addition, Sign Artist’s owner, Ed performed a site survey to take measurements of the location where the new sign would be placed. During this visit, the existing sign mounting and electrical supply was reviewed. Ed met with Mr. Nguyen to discuss the findings and the customer decided to replace the existing sign with new LED-lit channel letters.
In case you’re not familiar with sign components, a channel letter sign is an illuminated sign made of custom-formed metal housings. Each letter or word contains an array of LED light modules and they transmit light either through the front, or, through the back, giving the sign a halo-like effect.
Bella Nora’s sign has white, acrylic front panels that diffuse light and illuminate for night viewing. During the day, the black edges provide a sharp contrast with the white face panels, making it easy to read the 22″ high letters from hundreds of feet in the distance. Visibility during both day and night was important to the owner because the business is adjacent to a supermarket and he wanted to attract shoppers’ attention as they walk to and from the massive parking lot.
The sign operates with a timer that is set to turn the sign on at dusk and to also automatically turn off. LED lighting costs a fraction of fluorescent or neon lights and it provides evenly distributed illumination. These signs are built to provide many years of service despite the extremes of weather that the Midwestern climate tees up.
The owner’s new sign professionally reflects the quality and vibrant character of the Bella Nora Salon and Spa’s services. He is pleased to say that now “The business feels like it’s mine.” The sign announces the business and represents the pride that the staff takes in delivering excellent service.
Owners of Elmhurst Auto Care updated their outdoor business sign to represent the quality of their service. They partnered with Sign Artist Inc. to update their branding.
Ed and Brad were excellent partners with whom to achieve this goal. They engaged in designing and planning the sign updates. This was key to the project’s success.
Sign Artist Inc. used polycarbonate panels with cut vinyl to create the new look. The changeable letter panels were also replaced to create a great impression.
The enhanced business sign on North Ave. is not only brighter and easily visible to customers, it displays the updated branding. The new logo reflects the quality of service and commitment of the team to customer satisfaction.
Compared to nearby signs on North Ave., Elmhurst Auto Care’s sign is truly “lit.”