Business signs educate customers, and The DUMP luxury furniture warehouse does this the moment they encounter beautiful products. The store prepared a showroom of one-of-a-kind fine rugs and informs customers about the quality contents of the museum-like space. Sign Artist applied a large format cut vinyl sign directly to the wall to create a teaching moment for shoppers.
“The Vault” is the gallery name, and we partnered with the talented DUMP marketing team to translate the design into a business sign. It is approximately 20 feet wide and 20 feet high. The letter “V” alone is over 5 feet tall! White vinyl was precision-cut on our digital plotter and prepared for application. We measured and leveled the sign, then taped the large blocks of text into position. Sign Artist specialists applied the enormous wall sign, word-by-word. Finally, we applied heat to ensure fast adhesion to the painted surface.
The result is captivating! Customers stop to learn about the exquisite rugs as they enter the gallery, and before ever examining a product or checking a price.