LED signs and electronic message centers (EMC) are an investment in your business that pays dividends. The Small Business Administration performed research on the effect of updating business signs and found that sales increased by a minimum of 15% after a new sign was installed.
An EMC requires a larger investment than a static sign, yet it is best to consider the impact on your business’ growth. If you have sales of $10,000/month and you install an electronic sign, that means your revenue could increase by a minimum of $1,500/month. If you lease an EMC for $500/month, you’re still increasing gross income by $1,000.
In addition to increasing sales, electronic message centers qualify for a tax deduction. This helps to reduce your tax burden at the same time that you improve sales.
Other benefits to installing EMCs include the lower cost of making thousands of advertising impressions on potential customers in a day than other types of ads. Many of the people that pass your sign see it every day, thereby increasing the probability that the next time they need your service, you will be on their list of who they talk to.
Not only can you reduce other costly advertising, you have the opportunity to display multiple messages during the time that one drives past the sign. You inform potential customers about special offers, business hours and new products. Drivers pay attention to your sign because it stands out among all of the other signs on the parkway. Passersby read your sign from a greater distance and that means they can receive more information about your services. They’ll have a greater chance of remembering your business!