We’ve all been there: visiting an unfamiliar office park for the first time, desperately looking for some clue of where we are. The entrance signs are too small, or placed out of view, and we waste precious minutes attempting to find our final destination. This is what Sign Artist Inc. wants to help clients with: effective wayfinding signage.
Making your business accessible to everyone is also a by-product of effective wayfinding design. Large, easy-to-read fonts, and ADA compliance where applicable all work together to assist those of your customers who need them.
No matter how artistic and attractive a wayfinding sign is, it is not a good design if it is illegible, or unnecessarily complicated. The old Graphic Design rule stands: the most beautiful designs combine form and function. That means, they should be just as practical as they are pleasing to the eye.