Tag: electronic message centers

Name: Sign Artist Inc
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April 23, 2019

Are Sign Letters Gone with the Wind? Try LED Signs!

All of us at Sign Artist play a Where’s Waldo? game of sorts. We spot problematic signs wherever we go! We applaud this dry cleaner in Chicagoland for posting positively and taking the “high road.” He obviously takes a lot of pride in his signs, because the message changes often.

However, we also wonder if the sturdy Spring winds have whisked a couple letters to another county!

Stringing letters manually to a gigantic sign board is one way of getting a message across, and we’ve happily provided changeable letter signs to area clients. But a more modern approach, and one that can be easily programmed with the touch of a finger on a screen, is LED lighting.

LED signs give an updated look, and have exterior and interior uses galore, from way finding, directory and even sports arena signage, to menu and score boards. and open/closed signs. Wifi controller connections allows the owner of the sign to make changes to content as needs dictate.

These electronic message centers provide high visibility to your business!

Let us know if you’d like to update your look, make lettering legible and secure, and simplify maintenance, with a programmable LED sign. We’d be happy to give you a quote for your specific need and application.

February 27, 2019

LED Signs Are An Investment That Pays Dividends

LED signs and electronic message centers (EMC) are an investment in your business that pays dividends. The Small Business Administration performed research on the effect of updating business signs and found that sales increased by a minimum of 15% after a new sign was installed.

An EMC requires a larger investment than a static sign, yet it is best to consider the impact on your business’ growth. If you have sales of $10,000/month and you install an electronic sign, that means your revenue could increase by a minimum of $1,500/month. If you lease an EMC for $500/month, you’re still increasing gross income by $1,000.

In addition to increasing sales, electronic message centers qualify for a tax deduction. This helps to reduce your tax burden at the same time that you improve sales.

Other benefits to installing EMCs include the lower cost of making thousands of advertising impressions on potential customers in a day than other types of ads. Many of the people that pass your sign see it every day, thereby increasing the probability that the next time they need your service, you will be on their list of who they talk to.

Not only can you reduce other costly advertising, you have the opportunity to display multiple messages during the time that one drives past the sign. You inform potential customers about special offers, business hours and new products. Drivers pay attention to your sign because it stands out among all of the other signs on the parkway. Passersby read your sign from a greater distance and that means they can receive more information about your services. They’ll have a greater chance of remembering your business!

February 7, 2019

Electronic LED Business Signs Offer Convenience

Electronic business signs are more convenient than static signage. In addition to the bright, eye-catching quality of LED signs, they offer another benefit. They can be updated by the business owner to rapidly display a timely message. For example, a recent inventory study shows that too many auto air fresheners were ordered. The items have a shelf life and may need to be disposed of pretty soon. A sale on air fresheners can be posted on the electronic message board on the same day of this realization.

Maybe you received notice that an employee is leaving their job. The opening can be on the electronic sign within the hour. In addition, you’re not trying to replace letters on a manual message board in the snow and blizzardy wind. Not only is that a challenge, there’s increased risk of an injury if an employee has to balance on a ladder to make the update.

A larger scale example of the benefit of electronic message centers is that networks of the devices may be managed remotely. Soldier Field, home of the Chicago Bears, has dozens of electronic displays. Many of these are menu boards in the concession stands. Content management software combined with electronic displays allow for remote updates via the internet. Multiple sporting events take place in the stadium and branding on the menus as well as menu items and prices are scheduled to update for each event. This is accomplished by a person at their laptop in any location in which they have internet connectivity.

Convenience is just one advantage of electronic message displays. Visit the Sign Artist Inc. site soon for the next topic in our series on LED electronic signs.

February 3, 2019

Brighter Signs Mean More Business

The brightest sign on the roadway will always get the most attention. LED signs, also known as EMCs – Electronic Message Centers, usually win our attention in the field of signs we encounter in retail districts. They also inform us when we’re passing churches, government offices and schools. More organizations are realizing the effectiveness and return on investment that LED signs provide.

At one time, LED signs were limited to displaying the time and temperature on banks. Technology matured to produce electronic sign panels that are like computer monitors. Parkway monument signs now frequently incorporate both a standard sign panel and a single color LED sign to display timely information about an organization. More advanced EMCs display complex graphics as well as changing information displays in full color.

Sign Artist Inc. partners with leaders in the production of US-made LED, electronic signs. Brightly lit displays that adjust to changes in daylight are optimized for ease of viewing. Signs are built for both indoor and harsh outdoor conditions. Energy-saving LEDs reduce the cost of on-site advertising, while targeting your most likely customers. They also deliver detailed information about your business – specifics that competitors with static signs cannot do.

Visit our site again, soon, to learn more about these innovative business signs or organization signs. Sign Artist Inc. will continue to delve into the details about this technology that will position you to succeed!