Electronic business signs are more convenient than static signage.  In addition to the bright, eye-catching quality of LED signs, they offer another benefit.  They can be updated by the business owner to rapidly display a timely message.  For example, a recent inventory study shows that too many auto air fresheners were ordered.  The items have a shelf life and may need to be disposed of pretty soon.  A sale on air fresheners can be posted on the electronic message board on the same day of this realization.

Maybe you received notice that an employee is leaving their job.  The opening can be on the electronic sign within the hour.  In addition,  you’re not trying to replace letters on a manual message board in the snow and blizzardy wind.  Not only is that a challenge, there’s increased risk of an injury if an employee has to balance on a ladder to make the update.

A larger scale example of the benefit of electronic message centers is that networks of the devices may be managed remotely.  Soldier Field, home of the Chicago Bears, has dozens of electronic displays.   Many of these are menu boards in the concession stands.  Content management software combined with electronic displays allow for remote updates via the internet.  Multiple sporting events take place in the stadium and branding on the menus as well as menu items and prices are scheduled to update for each event.  This is accomplished by a person at their laptop in any location in which they have internet connectivity. 

Convenience is just one advantage of electronic message displays.  Visit the Sign Artist Inc. site soon for the next topic in our series on LED electronic signs.